Whole Foods Shopper Insights

Who shops at Whole Foods?

A Whole Foods shopper is generally very high income, Asian, and lower middle age. Whole Foods shoppers tend to make small to mid sized trips. The sample shopper insights data below comes from receipts of real Whole Foods shoppers.

Whole Foods Share of Wallet

We analyzed our users' shopping receipts to generate this sample share of wallet data.

Purchase Cycle (days)
37.9
Avg Basket Size (units)
8.9
Avg Basket Size ($)
$41.01

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Whole Foods Shopper Demographics

demographic
index
Female
96
Male
135
<24
94
25-34
104
35-44
112
45-54
87
55-64
75
65+
73
African American
110
Asian
176
Caucasian
90
Hispanic
96
demographic
index
Has Kids
87
No Kids
129
- $20k
74
$20k-40k
61
$40k-60k
73
$60k-80k
78
$80k-100k
88
$100k-125k
124
$125k +
230
No College
43
College
97
Adv. Degree
176

Understand Whole Foods Shopper Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Shoppers

When Do They Shop?

time of day
Sun
18.7%
Mon
13.8%
Tue
12.0%
Wed
12.0%
Thu
11.6%
Fri
14.6%
Sat
17.3%

Whole Foods Basket Size

type
index
Urgent Need (1-2 Items)
69
Express Lane (3-10 Items)
127
Fill Up (11-20 Items)
123
Pantry Stocking (21+ Items)
86

Which Retailers are Popular With Whole Foods Shoppers?

retailers
affinity
Trader Joe's 4.2x
Sprouts Farmers Market 3.1x
Safeway 2.4x
Costco 2.4x
channels
affinity
Food 1.8x
Liquor 1.5x
Pet 1.5x
Drug 1.3x

Get More Data

Learn more about Whole Foods shoppers. Contact us to get the latest insights, including:

check mark

Deeper demographic data

check mark

What other retailers do Whole Foods shoppers shop at?

check mark

How do Whole Foods shoppers shop during holidays?

check mark

What items do Whole Foods shoppers buy?

Clients

Example InfoScout insights clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Whole Foods Target Market

Arrow and target

Who actually shops at Whole Foods? Do these shoppers fit the intended target market of Whole Foods?

Thought bubble

What motivates the target market to shop at Whole Foods?

magnifying glass

What other target market should Whole Foods look at?

venn diagram

Which other retailers have a similar target market?

About Our Whole Foods Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide retailers and brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.