Pepsi Consumer Insights

Who buys Pepsi?

A Pepsi consumer is generally very low income, Caucasian, and older age. Pepsi consumers are more likely to purchase Pepsi during larger pantry stocking trips. Brands such as Mountain Dew, Dr. Pepper, and 7Up also tend to be purchased in the same trip. See sample consumer insights data below.

Pepsi Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$3.00
% of Basket $ (median)
9.8%
Total Basket $ (median)
$30.56

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Pepsi Consumer Demographics

demographic
index
Female
99
Male
105
<24
101
25-34
91
35-44
93
45-54
113
55-64
128
65+
105
African American
73
Asian
64
Caucasian
108
Hispanic
74
demographic
index
Has Kids
95
No Kids
112
- $20k
130
$20k-40k
116
$40k-60k
111
$60k-80k
103
$80k-100k
90
$100k-125k
81
$125k +
66
No College
140
College
96
Adv. Degree
74

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Pepsi Basket Affinity & Size

brand
basket affinity
Mountain Dew 10.0x
Dr. Pepper 6.0x
7Up 4.9x
Diet Mountain Dew 4.9x
basket size
index
Urgent Need (1-2 Items)
22
Express Lane (3-10 Items)
87
Fill Up (11-20 Items)
158
Pantry Stocking (21+ Items)
262

Where is Pepsi Purchased?

channels
index
Beauty
1
Club
55
Dollar
184
Drug
108
Food
140
Gas & Convenience
211
Mass
73
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Marlboro Gold Pack 1.3x
Marlboro 1.3x
Monster Energy 1.2x
Hawaiian Punch 1.2x

How Did They Pay?

method
index
Cash
131
Credit
83
Debit
94
Food Stamps
156

When is Pepsi Purchased?

day of week
Sun
16.5%
Mon
12.3%
Tue
12.0%
Wed
12.2%
Thu
12.7%
Fri
16.5%
Sat
17.8%
time of day
Morning
15.3%
Noon
16.3%
Afternoon
34.8%
Evening
27.1%
Late
6.4%

Get More Pepsi Data

Better understand Pepsi consumers with the latest demographic and purchase data.

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Find Answers to Questions

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Which brands do Pepsi consumers switch to?

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Why do consumers stop buying Pepsi products?

Store front

Which retailers do Pepsi shoppers prefer to shop at?

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What motivates consumers to try Pepsi products?

Research the Pepsi Target Market

Arrow and target

Who actually buys Pepsi? Do these consumers match the intended target market of Pepsi?

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What motivates the target market to buy Pepsi?

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What other target market should Pepsi look at?

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Which other brands have a similar target market?

About Our Pepsi Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.